ACE Life Vietnam

HANOI UNIVERSITY FOUNDATION OF MANAGEMENT AND TOURISM mastermind smell Vietnam External synopsis Subject: Introduction to Management tutorial: 4 HANOI -2010 TABLE OF CONTENT EXECUTIVE unofficial 3 INTRODUCTION 4 I. lodge everywhereview: 5 II. commonplace environments analysis: 5 1. Economic factor 5 2. demographic factor 6 3. Technological factor 8 4. Socio/ ethnical factor 8 5. Law/ Political factor 8 III. Industry and Competition analytic thinking: 8 1. Competitor abridgment 8 2. Customer Analysis 9 IV. Company Analysis: 10 1. Company objectives and mission 10 2.

SWOT Analysis 11 Strengt hs 11 Weaknesses 12 Opportunities 12 Threats 13 V. straits and conclusion 14 References 16 EXECUTIVE SUMMARY unaffixed up in 2006, magician Life has reached galore(postnominal) undeniable achievements and becomes the leadership of subvention ingathering With over VND 125 billion ($7 million) in 2009. Thank to the veracious orientation which focus on the highest take of ethics and professionalism, the special(prenominal) product (Universal Life), sensory faculty Life makes 10% of grocery store share. Besides, in that respect still exist some problems that remove to be solved. Firstly, ACE Life products and services still brusk in basis of quantity. They have not supplied non-life insurance yet. Furthermore, ACE Life has to salute up with the lack of high part employees and the risk of mentality - drain in the context of open competition. Based on this SWOT analysis, some recommendations are strongly suggested. First of all, AC E Life is supposed to implement growth strat! egies including vertical integration, soaking up and diversification to improve its services, products base on age, income, lifestyle... At the homogeneous time, the company needs to maintain traditional products and launch tonic products. They should expand their field of job such as pecuniary and stock exchange to raise better interest grade for their customers. And... If you want to get a full essay, order it on our website: OrderEssay.net

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