Heroes Project: A Case Study in Communication for Social Change

The purpose of this study was to examine a communication for affectionate change go out relating to acquired immune deficiency syndrome/human immunodeficiency virus awareness. The project elect was the ?Heroes depict? in India founded by Hollywood musician Richard Gere in July 2004. This essay will observe how the organisation uses the media to strike its goals and objectives and what affiliate of social change it has bought about in the Indian community. The Heroes work out has now been operating for almost four long time and has uncollectible partnerships with the STAR India Pty Ltd television network and Avahan, an Indian aid opening move of the Bill and Melinda Gates Foundation. Background and ContextHIV/AIDS awareness is an weighty issue in the south and farthest north-east of India. The preponderance of the disorder is debated, with UNAIDS estimating there were 5.7 million great deal living with HIV in India in 2005 (making it the most infected country in the cr eative activity) and NACO estimating a smaller 5.2 million, putting it back South Africa in the infection-rate. ( quash, 2007). Additionally, International AIDS charity Avert explains that ?The statistics for AIDS cases may be a poor give-up the ghost to the severity of the pestilential, as in many situations a enduring will asphyxiate without HIV having been diagnosed, and with the cause of death attributed to an timeserving infection, such as tuberculosis.? (Avert, 2007).

Either way, the infection is spreading rapidly and it is obvious that fast action is required to reduce the devastate impact of the outbreak. As the Heroes Project?s official website says, ?India, with its cos mos of over integrity billion people, is po! ised to suffer from the world?s largest epidemic if timely intervention is not taken.? (Heroes Project, 2006) The disease is most predominant among sex workers and their clients, and drug users who share needles. (Kaiser Network, 2004)Project ObjectivesThe Heroes Project identifies... If you want to add a full essay, order it on our website: OrderEssay.net

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