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This assignment is an analysis of bailiwick hit the books II-4, The Cliptomania Web hotfoot in: An E-Tailing Start-Up Survival Story. The paper discusses what the Santos, the owners of Cliptomania, did right to ensure their triumph and it withal includes a SWOT analysis of the business (Brown, DeHayes, Hoffer, Martin, & Perkins, 2008). Case Study II-4, The Cliptomania Web Store: An E-Tailing Start-Up Survival Story Cliptomania was jump naturalized as a hick! store in November of 1999 by the Santos family, Jim, Candy, and lady friend Christy and later son Greg witness together the company. Cliptomania has had spectacular growth in sales during a actually difficult period for sell because there was very dwarfish competition. The Santos found a marketplace that was virtually untapped by large retailers. There were different keys to Cliptomanias success and they are listed below (Brown, DeHayes, Hoffer, Martin, & Perkins, 2008): * Cliptomania fou nd a niche in the jewellery market. They sell a product, a clip-on earring, which is sold in limited quantities and a humbled variety of styles in retail stores.

* Cliptomania sells their products on the web to guests find throughout the United States, Canada, Ireland, Australia, and clean Zealand. * They understand the demographic of their customer base. * They concentrate on providing a quality product at a competitive hurt with outstanding customer service. They crap worked diligently to provide quality, honesty, and consideration through the Cliptomania Web site * Cliptomania established web strawman since its inception as a Yahoo! store in November of 19 99 that was run from inside their, which mea! ns they had move start-up cost.If you want to get a full essay, order it on our website: OrderEssay.net

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