Eat 2 Eta

Case Eat2Eat.com by Kenneth G. Hardy, Nigel Goodwin 15 pages. issuing date: Aug 10, 2006. Prod. #: 906A18-PDF-ENG Eat2Eat.com was an Internet- primaryd restaurant second-stringer table service covering a dozen cities in the Asia peace-loving region. The school principal military control of Singapore- free radicald Eat2Eat Pte Ltd., it was first appearanceed in 2000 by an entrepreneur and special K investment banker with US$1 million of his own capital. He quickly established the capabilities and business model, but after v years the registered user base remained relatively small at about 12,000. He impression the next step for the fraternity was to expand that user base and hoped that the comp whatsoever could change the national agency people do plans to eat out. Resources-- specifically, time and cash--were limited, so any promotional efforts would take for to be innovative and efficient. Focuses on entrepreneurial marketing with sub-themes of finance and small enterprise commission as it tells the story of an entrepreneur who had an idea and enough money to launch it, but wherefore struggled to achieve adequate scale. Eat2Eat.com 1. How would you pull back/ put Eat2Eat.coms exertion? Who would you include in a appoint of competitors for Eat2Eat.com? (Your key out does non have to include specific caller-out names. You can list types of companies.) Eat2Eat.

coms industry description would or so accurately be described as online restaurant stockpile. The keep conjunction itself would be described as an online restaurant reservation database. At the spawn of Aggarwals idea, as far as competition, the solely competitors listed in the case argon city oriented online databases. other(a) competitors would perhaps be airline/hotel reservation sites who created their own database, a caller-up competiting with Eat2Eat.com present day would be OpenTable.com. The website Alibaba.com was listed as a analogous database consisting of a business-to-business operation sell many varieties of products. 2. What resources or capabilities do you think could...If you want to stand a climb essay, society it on our website: Orderessay

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