Cornell Hospitality Quarterly

Cornell Hotel and eating place Administration Quarterly hypertext conduct communications protocol://cqx.sagepub.com/ How to Develop fortunate cordial reception Innovation Michael Ottenbacher and Juergen G nonh Cornell Hotel and eatery Administration Quarterly 2005 46: 205 inside: 10.1177/0010880404271097 The online edition of this term fundament be embed at: hypertext deportation protocol://cqx.sagepub.com/content/46/2/205 Published by: hypertext transfer protocol://www.sagepublications.com On behalf of: The focus on for hospitality Research of Cornell University supererogatory benefit and information for Cornell Hotel and Restaurant Administration Quarterly can be arrange at: Email Alerts: http://cqx.sagepub.com/cgi/alerts Subscriptions: http://cqx.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav >> Version of inscribe - Apr 4, 2005 What is This? Downloaded from cqx.sagepub.com at Sheffield Hallam University on November 7, 2011 © 2005 CORNELL UNIVERSITY inside: 10.1177/0010880404271097 Volume 46, Number 2 205-222 10.1177/0010880404271097 How to Develop Successful hospitality Innovation by MICHAEL OTTENBACHER and JUERGEN GNOTH A review of 184 German hoteliers identified golf game club federal agents that promote happy service institutions.

The study found that the constitution of the innovation is remote less classic than the enduringness of a hotels piece resources management and employee training, empowerment, and commitment to the service. Ensuring that the innovation is matched to the targeted trade is important, of course, simply much(prenominal) factors as effective merchandising confabulation and public relations do not look to stake innovations success. Also important is the tangible nature of the service, but having innovative technology was not a significant factor in new-service development for these hoteliers. Keywords: service innovation; human resources I n the roily hospitality industry, set up and independent enterprises alike are incessantly forced to...If you unavoidableness to get a near essay, value it on our website: Orderessay

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