Abstract point of intersection has allowed using antiquated media in freshly ship itinerary and usurp substance ab drug user interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications due to convergence and interactivity . The website examined is Kungufu panda bear .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie advertizing in traditional mediaDetails of Kungfu giant panda WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu Panda : Convergence and InteractivityConvergence means coming in concert , merging or meeting . Advancement in technology has allowed bringing unneurotic antithetic media to a sensation platform thus providing practically functionality and serve to the consumers (Convergence , 2004Interactivity is the degree to which users fecal matter make choices inwardly an surround (Web3D Part5 : Glossary , 2006 . Interactivity has endlessly existed to a degree in mavin form or an separate(prenominal) save with the net income and sum up in media users save to a greater extent choice and flexibility and they whoremaster also modify guinea pig to suit their own requirementsThis presents a critical analysis of a website and assesses how convergence has allowed using obsolete media in new ways and affected user interactivityTraditionally flicks perish in been advertised through with(predicate) billboards , pamphlets posters , advertisements on radio , television and in newss and also nearsighted thrustings at cinemas prior to the shekels of another moving picture . These advertisement methods have been lively , as other than the production cost they also involve extravagantly transmit cost . These methods also provided little or no interactivity for the consumers . Popularity of the earnings , and remarkably lesser production and broadcasting costs have resulted in internet advertisement becoming requirement for sparing survival in the competitive world of impression scattering . TNS Media Intelligence (Foote , 2007 ) forecasts append in US advertisements , with profits advertising continuing with effigy digit growthKungfupanda .
com is an example of a website which has converged , brought to compassher , images , text , sound and video from the traditional mediums of photo advertisement to a single(a) platform , the Internet , providing consumers with deepen levels of functionality , services and interactivityOn visiting the KungfuPanda website the user is presented with an introductory screen which states the turn out examine of the moving picture in US and also has a affair to the worldwide movie release dates . If the user is arouse in conceive the webpage in another run-in , there is a choice of 8 different languages . The user lav barely select the state s flag and a new KungfuPanda window opens in that language . With traditional medium the movie dispersal company would be required to produce advertising existent separately for each(prenominal) of the 8 languages which would be pricy . With the Internet it is relatively promiscuous to translate a webpage in different languagesIf the user is entirely interested in viewing the trailer for the movie they rotter rupture on the have-to doe with , however , for a user who is interested in purpose more about the movie he /she can click on the `Enter the localise link . In this way KungfuPanda website has provided interactivity and give its customers flexibility...
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